Top Takeaways From “WiseTalk: Enterprise Social Media Strategy”
WiseStamp was joined by email marketing expert Anna Levitin to discuss a winning email marketing strategy for webinars.
Topics: WiseStamp Special
On Tuesday, February 18th, 2025, WiseTalk host Natalie Stenge was joined by Dani Peterman, social media expert with over ten years of tech experience, to discuss the unique challenges and opportunities in enterprise social media strategy.
The discussion covered:
- The unique challenges of managing 100,000+ follower LinkedIn pages
- How to balance content from multiple teams while maintaining a strong brand voice
- Why social media is a business outcome—not just a support function
- The role of AI in content creation and how to leverage it effectively
- Crisis management and handling PR risks on social platforms
- The ongoing debate: Should B2B brands be funny on social?
