You want the best for your clients. And you want to make sure your branding efforts pay off.

Of course, elements like logos, colors, and decks are all essential. But have you considered going beyond that? Email signatures, for example, can bear a tremendous weight into how your entire branding project pans out. And the good news is, implementing rebranding-friendly signatures doesn’t have to feel like an ordeal.

Curious to learn more? Keep reading, we’ve got it all covered below.

The Overlooked Branding Detail

Branding is almost always a matter of bringing together just the right details, in just the right way. The colors, the logo, the font, and the messaging all have to work together in harmony to create a cohesive brand that stands out in the minds of consumers.

And when you’re done, oh, it feels like a work of art. Your complete rebrand shines like a beacon in a sea of competition. Your logo speaks to you, your website messaging is on point, and your overall design is just right for your brand.

Beautiful! This is why you got into branding. This is what you put so much effort in, for your customers.

…And then, someone forwards an email chain from your client.

There it is, looking you straight in the face: the signature on the email. Old logo. Wrong font. Off-brand.

The thing is that it’s not just about an email signature. It’s about your brand overall. Every rebrand is only as strong as its weakest customer touchpoint, and if you think of how many emails are sent out of your business to your customers and partners every day, you easily start to see why this seemingly small signature problem is, in fact, pretty big.

Okay, so what is there to do?

Let’s take a closer look at how to make sure your email signatures align with your customer’s rebranding.

Why Email Signatures Matter More Than You Think

In 2024, an employee sent, on average, around 40 emails per day. Multiply that by how many sales people, customer support, partner managers, and marketers work in your client’s company.

That is how many times per day your client has the opportunity to have their brand seen by potential customers. Or, on the flip side, how many times your client risks not showing off their brand, and how many missed opportunities for building brand affinity that means.

Eeek.

It’s time to face the music: email is a high-frequency brand interaction point and it should be treated as such. The risk of brand inconsistency across departments, regions, and devices can break your efforts as an agency and, as a result, yield (far) less significant results for your clients. Which, in turn, becomes your reputation problem.

In a webinar with WiseStamp, branding expert and Chief Creative Officer of Firma Brands, Elad Mishan, had this to say:

“I think these daily interactions, they sometimes communicate a lot more about your brand than your website. The thing you put a lot of money into and sometimes companies overlook these small, mundane touch points, and they miss out on a big opportunity to create this impact.”

— Elad Mishan (Chief Creative Officer @ Firma Brands)

Why Branding Agencies Get Stuck Here

Branding agencies build brands, but they don’t always implement it, especially on the tech side.

That’s on the client, more often than not.

What’s more, email signature standardization is very commonly ignored, forgotten, de-prioritized, or left out of the initial rebrand scope altogether. This oversight can lead to inconsistent branding across communications, diminishing the overall impact of the rebrand. Ensuring standardized email signatures is a simple yet effective way to reinforce your brand identity in every interaction.

It’s not difficult for your agency to include details like signature design in the brand guidelines. What can be, however, a challenge, is bridging the gap between your vision (branding) and execution (often led by IT Operations teams).

The best and easiest way to make sure it does happen with as little hassle as possible is ensuring your client has the right tools to roll out the implementation of your brand strategy. This way, the brand identity guide is not just a document, but also a practical roadmap for your client to follow.

How to Solve the Signature Problem and Give More Value to Your Client

“You need to remember… your brand has to be experienced. Used. Lived.”

— Elad Mishan (Chief Creative Officer @ Firma Brands)

Your main goal isn’t to just push out a new brand, but to ensure that it is executed in a consistent and effective way – one that provides your client with value.

The key here is communication and collaboration between your branding team and the IT Operations team. By involving them from the start, you can make sure that they are aware of the guidelines and understand their role in implementing them.

Scalable tools like WiseStamp for Teams can also streamline email signature management across your organization, ensuring consistent branding and professionalism in every email. WiseStamp allows teams to effortlessly maintain a cohesive look while saving time. Here’s how each of WiseStamp’s features can help you better manage branding campaigns for your clients:

  • Centralized control. Manage all your branding assets and campaigns from one place, ensuring your team stays organized, minimizes errors, and streamlines collaboration to deliver consistent results for your clients. 
  • Real-time updates. Make instant changes to campaigns or assets and see them reflected immediately, allowing you to respond quickly to client feedback or market trends to keep your clients ahead of the game. 
  • Brand consistency. Ensure every piece of content aligns with the client’s brand guidelines, building trust and recognition for your clients’ brands while maintaining a strong, professional image across all platforms. 
  • Clickable marketing banners. Create engaging, interactive banners that drive traffic and conversions, helping your clients capture attention and achieve measurable results to make their marketing efforts more effective. 
  • Analytics. Access data-driven insights to measure campaign performance and make informed decisions, optimizing strategies and showcasing tangible ROI to your clients to strengthen their confidence in your services.

What’s more, WiseStamp can be easily integrated into brand rollouts and employee onboarding programs, making it easy for companies to maintain brand consistency and ensure all employees have access to the latest marketing messaging. This not only streamlines the process for businesses but also provides a seamless experience for customers, further solidifying their trust in the company.

“It’s not just how your email looks and feels. It’s about empowering signatures, as a tool, to do a lot more than just sign your emails.”
 — Elad Mishan (Chief Creative Officer @ Firma Brands)

Bonus: Make Email Signatures Work Harder

You can look at email signatures as completely functional elements of an email communication, and that’s fine. But you would be losing the opportunity to use them as a powerful marketing tool.

Email signatures are often overlooked, but they can actually play a significant role in promoting your brand and driving conversions. Treat your email signatures as mini-billboards (with banners for product launches, podcasts, events, etc.), and you will see how they can help you grab attention, deliver value, and generate clicks.

Here are some tips to make your email signature work harder for you:

  1. Include relevant social media links: Adding links to your social media accounts in your email signature is an easy way to promote your online presence and engage with potential customers on different platforms.
  2. Use call-to-action buttons: Instead of simply listing out your contact information, try adding eye-catching call-to-action buttons that direct recipients to specific pages on your website, such as signing up for a newsletter or checking out a new product.
  3. Showcase awards or achievements: If your business has received any awards or recognition, be sure to include them in your email signature. This can help establish credibility and trust with potential customers.
  4. Incorporate a professional headshot: Including a professional headshot in your email signature adds a personal touch and helps recipients put a face to the name. Make sure the photo is high quality and reflects your brand image.
  5. Keep it simple and consistent: While it’s tempting to add flashy graphics or multiple colors to your email signature, it’s important to keep it clean and consistent with your brand image. Stick to using only one or two fonts, and avoid cluttering the signature with too much information.

Additionally, you can use email signatures for internal campaigns too, to help your entire team make sure they deliver a unified message (which becomes extremely important especially during critical launches, promotions, or events).

A Complete Rebrand Deserves Complete Execution

“When it’s done right, your brand doesn’t just look different. It feels different.”

— Elad Mishan (Chief Creative Officer @ Firma Brands)

We’re sure you know this, but rebranding is not about a logo and a presentation deck design.

It’s about building a story–and the best ones (i.e., the ones that actually land and build reputations) are crafted with the utmost attention to detail. 

Take it from the experts, rebranding is a holistic process and requires complete execution to truly make an impact. This means ensuring that not only your external branding materials are consistent with your new brand identity, but also your internal communication and messaging.

After all, your employees are the ones who will be living and breathing the new brand every day. If they don’t understand or embody it fully (in internal and external relationships), how can you expect your customers to do so?

Email signatures might seem like a small detail. But when you run a 500-employee company, your email signature becomes a massive branding touchpoint. It can make or break rebranding efforts, and that’s precisely why it’s crucial to make sure that all employees have updated and consistent email signatures.

Take a look at what WiseStamp has to offer in this area. From templates to advanced features, we’ve got your back, so you can deliver flawless branding projects for your clients.