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Emotional appeal advertising: Understanding and using It
Which dating site profile would you rate higher? or No contest, right? The first profile is boooooring. The second profile has basically the same...
How to use Fogg’s behavior model to increase conversion
We recently had a look at Fogg’s seven persuasive technology tools and how they can be used to increase sales using advertising. Now, we’re...
Persuasive advertising techniques to increase sales
Marketers are always testing new ways to promote their brands by implementing different advertising techniques. While trial and error may work for some people....