All Marketing articles

Choosing measurable SMART goals that bring business growth
This article will help you and your small business reach your goals by following a few simple steps. These steps are represented by the...

11 ways to promote your law firm online
As a law firm, it doesn’t matter how good your reputation is. If you are not proactive about attracting new visitors online and marketing...

Social media for law firms: 7 examples of firms that got it right
Social media has taken a huge part in business development/growth within all industries. Want to make it into the business? You should probably familiarize...

How to do market research & build a product strategy
What’s on this page Intro to Research Where to focuse your research effort Define Your Audience Identify your Unique Selling Proposition (USP) Business Plan...

Customer win-back email campaign examples (that worked for us)
Customer win-back email marketing campaigns are an immensely valuable way for rekindling relationships between your band and inactive users. Incorporating a win-back email campaign...

Email marketing KPIs & other critical metrics
Would you take email marketing more seriously if you could use it to generate a 500% ROI? Well, it’s time for you to invest...

Use dynamic email content to increase conversions (examples)
Email marketing is still the most effective channel for generating sales. That’s why it’s critical to stay on top of the latest trends, tools,...

5 easy ways to find anyone’s email address
It’s no secret that email is one of the best ways to generate new business leads, relationships, and conversions. Let’s say you want to...