All Marketing articles
The complete guide to SMS Marketing in 2023
Today’s marketing is personalized, multi-channeled, and retargeted. Gone are the days of running billboard and mailbox ads with fingers crossed. Instead, modern advertisers target...
The Ultimate Guide to Effective Holiday Marketing in 2024
Fall time: the changing leaves, the smell of pumpkin spice, and of course, an flurry of holiday marketing campaigns. Everyone wants to tap into...
Effective B2B email marketing in 2023
In 2022 successful B2B marketing is all about going digital, no matter what your product is. With 80% of B2B interactions between supplier and...
Creative Christmas email strategies with examples
It’s no secret that Christmas is a huge marketing opportunity for retailers across the globe. With Christmas, Hanukkah, and Kwanza all falling around the...
How to avoid Gmail Promotions tab (is it worth it?)
Any marketer will consider it a win when their emails land in the subscriber’s Primary tab and avoid the Promotions tab. That’s because the...
Women’s Day promotion and marketing ideas (2022)
What is International Women’s Day (really)? International Women’s Day is a day of celebration and awareness for women’s issues and achievements everywhere. It’s observed...
What is a B2B sales funnel? How is it different from B2C?
What is a B2B sales funnel? See examples of B2B funnel stages for marketing products and SaaS, and learn the difference between B2B and B2C lead funnels.
