View Lazer's articles
Understanding Leadership Styles: A Guide to Effective Management
We often think that style makes up for substance. But when it comes to effective leadership and management, this couldn’t be further from the...
How does BCC work: complete guide
How Does BCC Work? Anyone who uses email on a regular basis has probably noticed that in addition to the To field, there is...
12 Things people absolutely dislike about your website
What is the most important factor in keeping website visitors engaged? Making sure that potential clients aren’t discouraged is part of the creed, of...
Email marketing KPIs & other critical metrics
Would you take email marketing more seriously if you could use it to generate a 500% ROI? Well, it’s time for you to invest...
How to Drive Conversions with Your Email Signature
Pop quiz: what’s the least used but most effective digital space in your content arsenal? If you said “email signatures,” you’d get a straight...