View Alicia's articles
How to get started with video marketing?
We love to consume videos online. Whether it’s online entertainment, ads, videos that bring awareness, or any other type of video, this isn’t a...
11 best website builders for small-business to grow your online presence
There are plenty of different website builders out there, so how do you know which one to use and which to avoid? Not all...
10 best Gmail apps for Mac: run a better & more efficient email
There are tons of Gmail apps for Mac users out there. So knowing which one is the best fit for your professional needs can...
Email subject lines: tips for high open rates
Your email subject line is the first thing recipients see in an email. Before even opening and reading the rest of your message. People...
The best email opening lines for every occasion
Opening email for job application When it comes to emailing recruiters, you want to stand out from the crowd. The same tips that we mentioned...
Halloween Marketing Ideas for Small Businesses to Boo-st Sales(Online & Offline)
With Spooky Season around the corner, it’s time to work on your Halloween marketing ideas and Halloween-ify your business. Whether you have a brick-and-mortar...
How to use Fogg’s behavior model to increase conversion
We recently had a look at Fogg’s seven persuasive technology tools and how they can be used to increase sales using advertising. Now, we’re...
Persuasive advertising techniques to increase sales
Marketers are always testing new ways to promote their brands by implementing different advertising techniques. While trial and error may work for some people....
What’s the difference between SEO, SEM, SMM, and SMO?
You created a website, and now you’re looking for ways to generate more traffic. Whether you want to monetize your blog via ad placements,...
How to generate reviews online 2024
When was the last time you bought something without reading a review, searching the web, or asking a friend? These days, many consumers rely...
Work from home productivity: 6 tips to free up time
top tips to work from home, many people subscribe to the notion that working from home is almost like taking a day off. You...